Your Social Media Sweet Spot

March 9th, 2010 by Kristin Kopp

: Image by luc legay via Flickr

Our uniqueness is the light only we can shine, our purpose is to expre
What’s your Social Media Sweet Spot?
Knowing who your ideal client is key. Where do they spend their time? FaceBook, Twittter and blogs are your targets.
FaceBook fan pages are more productive to generate business buzz than your profile.
Show your expertise on your FaceBook fanpage to generate leads and build community.
Post often on your blog and social media to generate trust and recognition of your skills.
Share links to the articles you find useful.
Twitter starts the conversation then share quality in more quantity on your blog and FB.
Secrets of great content…find 10-15 great websites and follow them daily to find great content. Link on twitter and be inspired.
What are the questions you are asked most often? Turn answers into blog posts, articles, and videos.
What makes people sign up? What are you offering them in exchange for their name and email?
Add your list building box on your FB fanpage
Tell people upfront what you will be sharing to keep you focused and keep interested people to watch your page.
If you care then your readers will know. That’s how you create raving fans.
Share your best stuff all the time!
Don’t hold back! Share your best.
Connect one-on-one with people. Reply on twitter, share your conversations.
Talk to your audience. Share what will help them get what they are aiming for.
Talk to your target audience to build a powerful audience.
Be specific to attract the people you are best suited to serving.
Go deep, not broad.
Have the courage to let your light shine. be transparant. be you.
Your authentic stories make you a real person and will attract the people you will love to work with.
If you don’t take the risk to be real then you won’t attract your key clients. They want to know YOU!
Put your own personality into your online personality. Even being vulnerable attracts appreciation.
Don’t be afraid to have negative feedback and unsubscribes, they were not your ideal clients! Let them go!
Show up where your niche shows up. Click the LIKE button and comment on posts.
10 minutes a day will get you visibility. Show up in the real world too.
Real world relationships enhance your online relationships.
Social media buttons make a great difference on your blog.
Free Money…end every blog post with 3 questions…”What do you think?” “Share with me.” “What more do you want?”
People posting on your blog is a gift…be sure to thank them.
Comment on other people’s blogs.
Tell people what you want them to do. Lead them to comment and retweet.
Some common list building mistakes…not asking for what they want!
It’s not too hard to create opt-in box on your FB fan page.
do it!
Don’t assume that you know what your audience wants. Use surveymoney.com to get real feedback
“for free blog updates sign up here” works better than offering misc stuff often. Check it out!
Show up daily.
Build Social Media routine. Twitter and fanpage everyday. tweetdeck streamlines things.
Check out who is mentioning you on your tweets and reply to them.
Every morning, retweeet, respond, post on your fanpage.
Every afternoon repeat your routine. Takes a few minutes and keeps you in the stream.
Show up everyday for ROI.
Repetition and consistency brings results will outpull one huge imprint.
Make it fun…how? Be yourself and love your readers.
Use an auto response carfully. Thanks for connecting. What do you like to tweet about the most?
Ask people to talk about themselves.
or you can link to an amazing article.
Automate some of your great links and promo quotes for your busy times from socialoomph.com to free up time to engage with others.
socialtoo.com helps to track followers
tweetie on Iphone works well and lets you be spontanious.
Be yourself to attract ideal clients.
Build your list by being brave…be your perfectly imperfect self. Real people attract real clients.
Your authentic self creates interested and authentic followers.
Everything you want is downstream…be real and you’ll catch what will fulfill you. Don’t compare yourself to others, even your compeditors.
More responsive lists come from “firestarters” retweet the big players in your niche. They will start to notice you .
Who’s the bigshot in your niche? retweet them…it’s good for you and your list.
Be kind to yourself. Let youself unfold into your message and community.
Social media is your gateway to build relationships with, so chat up your ideal clients and those hotshots in your niche.
Believe the positive and it will lead you to great things!
Even if it’s scary at first, charge clients what you know your work is worth. Don’t let fear set your fees.